Moraya Blog


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NAPLES, Fla.-May 13, 2011- Condo pending sales in the Naples Beach area are leading the way according to a report released by the Naples Area Board of REALTORS® (NABOR), “Overall condo pending sales are up 6% The Naples Beach area contributed significantly to the increase with a 43% rise in that area of condo pending sales from April 2010 to April 2011,” stated Kathy Zorn, Broker/Owner of Florida Home Realty. Naples Beach was recently recognized by national media as one of the top five most relaxing beaches in the world. “Overall pending and closed sales in the $2 million and above price range are increasing. Astute buyers recognize that this is a good time to buy in the luxury market,” said Steve Barker, REALTOR® with Amerivest Realty. Pending sales in the $2 million and above price range increased 9% and closed sales increased 35% from April 2010 to April 2011.



Report Shows Inventory Declines: 



NAPLES, Fla.-March 18, 2011- The median closed price for single-family homes continues to rise with February statistics showing a 10% year-over-year gain. According to a report released by the Naples Area Board of REALTORS® (NABOR), which tracks home listings and sales within Collier County (excluding Marco Island), lower inventory is driving price increases and key indicators show the market firming up. 


Condo pending sales increased 17% with 635 contracts in February 2011 compared to 544 contracts in February 2010. 


 For the 12 months ending February 2011 overall closed sales in the $1 million to $2 million price category increased 29% with 338 sales compared to 262 sales for the 12 months ending in February 2010. 


Overall pending sales increased 9% with 1,223 contracts in February 2011 compared to 1,122 contracts in February 2010. 


Condo closed sales increased 10% with 3,885 sales for the 12 months ending February 2011 compared to 3,535 sales for the 12 months ending February 2010. 



Moraya Bay has started 2011 with a bang!  We have 3 new contracts and another closed sale on PH08! And that is just in the first 6 weeks of 2011!!!  With the harsh reality of winter up North and near record breaking temps in Naples, a beachfront home is exactly what people want.  Not only has traffic picked up at Moraya Bay but in Naples as a whole!  ”We’ve outperformed January 2010 by 85%,” says Judy Green, chief executive officer of Premier Sotheby’s International Realty in Naples. “It’s almost as if someone just turned on a faucet and the people are out there. They’re making deals.”  According to Florida Realtors, sales were up statewide in 2010 by 29% for condominiums.  Here are some great articles that talk about the current conditions in the Naples Real Estate Market.

Cnn Money-  Buying a second home

Wall Street Journal- Why 2011 may be the end of the housing crash!

Boston Globe-Prime time to buy property in Florida

Don’t you want to sit on the beach by now……. Moraya Bay


Moraya Bay enjoyed more press when Gulf Shore life featured a Moraya Bay residence!  With each owner able to customize their unit the possibilities are endless!

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Turning Point in Naples Real Estate


NAPLES, Fla.-January 14, 2011- The year 2010 has shown healthy housing market gains in the Naples area according to the Naples Area Board of REALTORS® (NABOR), which tracks home listings and sales within Collier County (excluding Marco Island).

The annual statistics compiled by NABOR show increases in overall pending and closed sales, inventory declining and an increase in the median closed price.

“2010 was a strong year despite the unprecedented challenges we faced. The news of the oil spill in the Gulf, the bank freeze on foreclosed homes and the end of the homebuyer tax credit left many sitting on the fence due to uncertainty. In the face of those challenges, the market showed great resilience,” said Mike Hughes, Vice-President of Downing-Frye Realty.

Overall closed sales increased 10 percent to 7,840 sales in 2010 compared to 7,126 sales in 2009. “Closed sales in 2010 showed double-digit increases over the 2009 figures in every price category above $300,000,” said Jo Carter, President of Jo Carter & Associates.

According to NABOR President and Managing Broker of Prudential Florida Realty, Brenda Fioretti, The most improved segment of our market is the $1 million and above price category. In the $1 million to $2 million price segment, pending sales increased 29 percent and closed sales increased 33 percent.”

The report provides annual comparisons of single-family home and condo sales (via the SunshineMLS), price ranges, geographic segmentation and includes an overall market summary. The statistics are presented in chart format, along with the following analysis:

Overall pending sales increased 4 percent with 9,318 contracts in 2010 compared to 8,933 contracts in 2009.

Single-family home sales increased 3 percent to 3,959 sales in 2010 compared to 3,847 sales in 2009.

Condo sales increased 18 percent to 3,881 sales in 2010 compared to 3,270 sales in 2009.

Home sales grew steadily in 2010 resulting in a decline in the months of inventory. “The level of housing inventory has decreased for the fourth consecutive year. This is helping to bring the market back into balance,” said Steve Barker, Managing Broker of Amerivest Realty.

Nabor Press Release!



Good NEWS!!!

Unemployment is the lowest since 2008!

Holiday Shopping was up 5% best retail numbers since 2005!

CNN says “Naples is now undervalued!”


Nationally the luxury market has already started to outperform the overall housing market according to NAR ( National Association of Realtors) The segment of the market that has seen growth in the number of transactions in 2010 is the over $1 million price point.

In Naples the overall pending sales trend shows the market is on the way back up with an 11% increase over the same period last year.  In the $1 million and plus sector pending sales are up over 40%!

In the $1 million to $2 million category the number of closed contracts was up over 2009! Inventory is down which is a key indicator that it is slowly going to a buyers market.


Renee Gaddis from Collins and Dupont out did herself with the new model in Moraya Bay.  Taking her inspiration from the views she used a color palette that represents the colors of the Gulf, beach and nature only steps from the unit.  This coastal retreat reminds you of a home you would see in the Hamptons or Cape Code.  Here are some photos on how she designed the unit! Barefoot luxury is what comes to mind whenever anyone views the new model! Come in and see for yourself!

To see other photos click here

Master in 304304 Master


Moraya Bay is represented by Premier Properties and now Sotheby’s!

Sotheby’s International Realty Affiliates LLC today announced that Premier Properties of Southwest Florida, Inc., in Naples, Fla., has joined its luxury real estate network and now will do business as Premier Sotheby’s International Realty. Premier Sotheby’s International Realty will continue to be a wholly owned subsidiary of The Lutgert Companies, with Scott F. Lutgert as chairman.

“It has been our long-held objective to bring the Sotheby’s International Realty brand’s services to Naples,” said Michael R. Good, chief executive officer, Sotheby’s International Realty Affiliates LLC. “Our goal was to find the ideal company to represent us in this critically important luxury real estate market, and I believe we have done that. Our worldwide network of affiliates now can benefit from this additional valuable source of referrals, and consumers in this market now will have access to our global reach.”

Premier Sotheby’s International Realty and its team of 225 professionals join the Sotheby’s International Realty network’s more than 11,000 sales associates located in approximately 500 offices in 42 countries and territories worldwide.

“This is a long-term strategic move and will serve to solidify our corporate footprint and reach,” said Lutgert. “We’re extremely proud of the reputation for excellence that we’ve created, and we look forward to our new affiliation with the Sotheby’s International Realty brand. In addition to extending our immediate geographic reach, this affiliation will enhance our ability to serve our luxury clients and is a major milestone for The Lutgert Companies.”

In a related transaction, Premier Properties of Southwest Florida also has entered into an agreement to acquire a majority interest in Signature Sotheby’s International Realty, effective Nov. 15. The firm will continue to operate as Signature Sotheby’s International Realty in Sarasota and Manatee Counties under the leadership of Judy Green, its current president and chief executive officer, who will now serve in a dual role as president and chief executive officer for Premier Sotheby’s International Realty.

According to Green, the Signature Sotheby’s International Realty team looks forward to joining forces with the Premier Properties organization and the Lutgert family. “This is a story of two luxury real estate leaders bringing together their complementary strengths,” said Green. “The result, we believe, will be a new energy within our company and an increasing competitive advantage in the Naples and Sarasota markets combined as we look to the future. In our new organizational structure, Premier Sotheby’s International Realty and Signature Sotheby’s International Realty will enjoy the No. 1 market share position for transactions more than $1 million in southwest Florida from Longboat Key to Marco Island.”

Premier Sotheby’s International Realty and Signature Sotheby’s International Realty listings will be marketed on the global website. In addition to the referral opportunities and widened exposure generated from this source, the firms’ brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs.

About Sotheby’s International Realty Affiliates LLC Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system by Realogy’s subsidiary, Sotheby’s International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit .



The Naples area housing market shows stability despite the challenges we faced this summer.   The inventory is at a historical low as we enter season. Available inventory decreased 4% to 8,800 properties in the third quarter of 2010 compared to 9209 in the third quarter of 2009. According to NABOR (Naples Area Board of Realtors) pending sales increased by 20 percent ending September 2010! Closed sales of condo’s increased 45% from 3996 to 2749 in the 12 months ending September 2009, and the medium home price in the Naples Beach area rose 14% over September of last year. All indications point to a stabilizing of the market, especially in the higher end.

Are you going to miss the market?



NEW YORK — Rates on 30-year mortgages matched the lowest level in decades and rates on 15-year loans dropped to their lowest point in nearly 20 years.

Mortgage buyer Freddie Mac  says the average rate for 30-year fixed loans fell to 4.32 percent, the lowest on records dating back to 1971. That’s down from 4.37 percent the previous week and equal to the average rate reached four weeks ago.

The average rate on 15-year fixed loans fell to 3.75 percent, the lowest on records dating back to 1991.

Rates have fallen since spring as investors poured money into the safety of Treasury bonds, lowering their yield. Mortgage rates tend to track those yields.

Isn’t it time you bought the beachfront property you always wanted?